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The Brand
Proraso is a renowned men’s grooming brand, offering traditional Italian shaving products infused with modern innovation. The brand caters to a broad audience, from traditional wet shavers to modern men seeking luxurious grooming experiences.
The Challenge
Proraso aimed to penetrate new global markets with a fresh online retail approach. The brand needed an online store that stood out in the crowded shaving and grooming market.
Solution
A unique D2C store was developed, combining a masculine, vintage design with innovative features like “Find Your Formula” and “Complete the Shave.” This approach aimed to attract both new customers and professional barbers globally.
Results
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The new store led to a dramatic 153% increase in total sales and a 151% rise in total orders. The success of the store laid the foundation for new growth strategies, proving the effectiveness of a distinctive, customer-centric online approach in a competitive market.
What our client say
"Parkfield goes above and beyond, ensuring a flawless development experience and making themselves available for follow up adjustments until everything is perfect."
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Let's grow!
"Their expertise and actionable recommendations have set us on a path to enhanced engagement and higher conversion rates."
Jonathan Elbaz Co-Founder, Baz Dental
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