Kulani Kinis sell almost $1m of swimwear each month — without spending a cent on advertising

Learn how we elevated Kulani Kini's experience through the power of social commerce to achieve a 17x ROI.

o

Role

Sitebuild

Technology

Shopify Plus, Klaviyo, SMS Bump

Industry

Apparel

Top line results

+60%

International Sales

+43%

Site Speed

4%

Conversion Rate

48%

Repeat Purchases

The Brand

Kulani Kinis, started by Alex Babich and Danielle Atkins, has rapidly become a top name in affordable luxury swimwear. Originating from humble beginnings, the brand's Hawaiian-inspired name means "like paradise," a concept reflected in their stylish, comfortable swimwear.

Priced under $100 per set, Kulani Kinis stands out in the competitive market for its high-quality and accessible luxury, appealing to both retail partners and direct consumers.

The Challenge

Kulani Kinis, aiming to make a unique mark in the competitive swimwear market, faced a crucial challenge. Their rapid growth, spurred by partnerships with major retailers like Forever 21 and ASOS, resulted in an increased customer base. However, their existing online store struggled to provide a high-quality user experience, impeding their ability to capitalize fully on their growing popularity.

Solution

To address this, Parkfield Commerce crafted a comprehensive, data-driven strategy. The plan centered around designing a new online store with a mobile-first approach, considering that their core demographic primarily shopped on mobile devices. This involved deploying lightweight pages for quick loading, implementing a detailed, style-specific size guide to enhance customer satisfaction, and integrating dynamic videos on product pages to elevate the brand's appeal and distinctiveness.

Results

+60%

International Sales

+43%

Site Speed

4%

Conversion Rate

48%

Repeat Purchases

The new strategy led to remarkable outcomes, with international sales surging by 60% and site speed improving by 43%.

The conversion rates stabilized around 4%, and an impressive 48% of Kulani customers became repeat buyers.

Remarkably, all these achievements were accomplished without any investment in advertising, highlighting the efficacy of the revamped online strategy.

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