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The Brand
Psycho Bunny is all about personality, defining what it means to be on-trend luxury. This powerful brand is built around the ideas of self-expression and attainable luxury, and they pride themselves in their originality and unconventional approach to men's fashion. They've spent nearly two decades perfecting their designs, which offer the perfect balance between comfort and style.
Over the past several years, Psycho Bunny has experienced a period of massive growth, nearly tripling its business since 2020. They approached Parkfield Commerce with the goal of furthering that growth through international expansion and elevating their online experience while also complimenting in-store shopping. We were tasked with rebuilding their site and deploying technology solutions to support internationalization, deeper personalization, and an omnichannel shopping experience.
The Challenge
1. Go global in a big way: Psycho Bunny sought to expand their online presence to 50 international stores within a tight timeline. We utilized Global-e to enable localized checkout, streamline shipping, reduce friction with customs, and simplify fulfillment, fostering rapid international growth.
2. Provide a deeply personalized experience: In line with Psycho Bunny's focus on personality and uniqueness, we implemented Graphene. This solution personalized the customer journey based on location, offering a dynamic shopping experience and valuable insights for targeted merchandising.
3. Support omnichannel commerce: Understanding that Psycho Bunny's customers perceive online and offline as a unified experience, we developed a comprehensive tech stack and customer journey. This facilitated seamless browsing online and in-store purchase finalization, delivering a cohesive omnichannel experience. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Solution
One Page for Every Need
At the outset, our goal was to keep things as simple as possible — a single, dynamic page that adjusts itself to the shopper's region, complete with seamless checkout and fulfillment. We worked with Global-e to create a robust experience, which included:
- Support for multiple languages on-site with automatic translation, both on-site and in email flow
- The ability to manage product catalogs on a territory-by-territory basis
- The capacity to adjust pricing for certain regions/countries
- Offering payment options in local currencies with local payment providers
- Showcasing stock levels according to location
- Automating shipping, customs, and other aspects of logistics
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Results
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Psycho Bunny came to us with a few simple goals. They wanted to grow and thrive, offering luxury while remaining trendy and attainable. They wanted to internationalize their online experience. And they wanted to offer a better, more personalized experience to their customers.
Parkfield Commerce helped them achieve all of this and more, positioning them for success both now and in the future. Through our partnership, Psycho Bunny now has the foundation needed to offer a hyper-personalized experience. And with a seamless checkout process that leverages local currencies and payment providers — each and every transaction feels local.
Psycho Bunny’s initial success has provided them with all the tools needed to continue their accelerated growth story.
What our client say
Let's grow!
"Their expertise and actionable recommendations have set us on a path to enhanced engagement and higher conversion rates."
Jonathan Elbaz Co-Founder, Baz Dental
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